Industrial Marketing & Sales Assessment - Montana Manufacturing Center

Ask An Engineer, Success Stories, Library, and MMEC Portal

Home » Do It Yourself Tools » Industrial Marketing & Sales Best Practice Mini-Assessment

Industrial Marketing & Sales
Best Practices Mini-Assessment
Great companies employ a variety of marketing and sales practices that focus on sustaining optimal business health and growth in today's competitive, worldwide marketplace, such as finding more profitable customers, identifying their most valuable product, and target marketing. How does your company compare against the best? Take our mini-assessment to find out!

My company's total sales revenue for the past three years:

Our profit on sales in the past three years:

Our cash flow is:

My company's sales per employee (total sales divided by employees) is:

We keep track of backlog (bookings + WIP):

Our current percentage of on-time delivery is:

My company's warranty costs are:

Our financial statements are issued:

We use to develop prices or quotations.

Our company's on-time delivery over the past three years has:

Our basic customer information (contact names, address, phone, and fax) and sales by customer is collected in:

Our single largest customer represents of our sales.

My company follows up on orders to see if customers are satisfied.

Our estimated "hit rate" on quotes submitted in the past year is:

We know of our direct competitors in our markets.

Indicate your firm's market knowledge:

Our company has a written plan that defines marketing strategy, pricing, sales target customers, etc.:

How many of your products have a "sustainable competitive advantage" through licenses, patents, features, or production capability?

We to determine pricing.

The overall performance of our sales force (inside, direct, reps, etc.) is:

Your Score:

What Your Score Means

Assessment courtesy of our NIST/MEP partner, Virginia's A.L. Philpott Manufacturing Extension Partnership (VPMEP).