How would you answer these questions?

• Who are my Most Valuable Customers (MVC's)?
  
• What are the characteristics of an MVC?
  
• Which accounts are profitable and which are not?
  
• Do you know profits by customer in dollars and margin?
  
• Are most sales from one or two customers?
  
• Do you ever decline a sale?

To implement Niche Marketing for Profit, you may benefit from Account Segmentation assistance…

What is Account Segmentation?
Account segmentation is dividing and categorizing your customers in order to identify the most profitable ones. It provides information to help you decide what customer segments your business can best and most profitably serve and find more like them. It is the foundation for developing a niche marketing program.

What are the benefits of Account Segmentation?

• Identifies your Most Valuable Customers (MVC's) in order to focus on them
  
• Profiles your MVC's and helps you find other valuable customers
  
• Helps prioritize sales targets for effective and efficient sales effort
  
• Efficiently utilizes your marketing dollars by focusing on the most appropriate customers
  
• Helps select best channels of distribution

How can MMEC help me develop Account Segmentation for Niche Marketing?
We (MMEC and marketing consultants trained in Targeting Niche Marketing for Profit) help you rank customers by sales and profitability. Together we identify and profile your Most Valuable Customers and assist you in targeting and focusing on them and others like them in order to maximize profits. We profile your MVC's by types of products they buy, their needs and wants, their SIC codes, sales volume, number of employees, location, special needs, and other factors as needed.
We recommend systems for monitoring those profiles. By targeting and serving a specific group of customers, you efficiently and effectively utilize your marketing dollars by increasing sales success rates. We don't just tell you what you should do; we help you do it!