How would you answer these questions?

• Do you routinely talk to customers who didn't buy?
  
• Are you looking for new customers to replace lost customers?
  
• What is your bid and quote hit rate?
  
• Do you know what types of jobs have the highest
  and lowest hit rate?
  
• What is cost of preparing bid/quote?

Information from Lost Order Analysis can help you implement Niche Marketing for Profit…

What is Lost Order Analysis?
Lost order analysis is a systematic method of discovering why customers did not buy. Knowing why customers did not buy is critical in preventing future lost orders and maintaining a solid customer base. Lost Order Analysis highlights what changes in products or services are needed to gain and retain customers. Lost order analysis is specific information on pricing, service, competitor strategies and even market trends to help you gain competitive advantage.

Benefits of Lost Order Analysis?

• Serves customers instead of replacing them.
  
• Shows why customers buy from competitors.
  
• Indicates changes that make you more competitive.
  
• Wins more bids on profitable projects and higher hit rates.

How can MMEC help me implement Lost Order Analysis for Niche Marketing?
We (MMEC and marketing-consultants trained in Targeting Niche Marketing for Profit) discover why orders are lost and help you win back more "lost" customers. Together we identify what types of products have the highest hit rate and determine why. We also look at how much it costs to submit a bid to ensure that you bid on profitable projects you are likely to win. Knowing the costs of your products and services are a prerequisite to pursuing bids, because pursuing profitable bids is critical to your success. We help you create an ongoing dialogue with your "lost" customers to ensure you know the reasons orders are lost and can then make appropriate adjustments to retain more customers. We look at service, quality, pricing, and product performance. In the process we also gather competitive information. We don't just tell you what you should do; we help you do it!