Ask yourself these questions about your competition.

• Who are your direct competitors?
  
• Who are your indirect competitors? (Hint: Look beyond the obvious.)
  
• How do you compare to your strongest competitor?
• How do customers compare you to competitors?
  
• What is your competitive position?

Knowing the complete answer to these questions is critical to success in Targeting Niche Marketing for Profit…

Marketing Research & Competitor Intelligence is…
Information gathered to identify direct and indirect competitors and their strengths and weaknesses. It is essential information available at varying levels of complexity for developing and utilizing a competitive advantage over your competitors.

Benefits of Marketing Research & Competitor Intelligence

• Identifies competition's strengths and weaknesses
  
• Differentiates you from your competitors
  
• Gains a competitive advantage
  
• Makes solid strategy decisions using competitive information

How can MMEC help me implement Marketing Research & Competitor Intelligence?
We (MMEC and marketing consultants trained in Targeting Niche Marketing for Profit) help you identify and rate your competitors for the purpose of identifying, developing and utilizing your own competitive advantage. By profiling your competitors and comparing your service and products to theirs, you can gain a competitive advantage. We show you simple ways to gather competitor information that you can do yourself and/or we gather information for you depending on your preferences. Together we identify direct and indirect customers. We help you examine your and competitor's marketing strategies. We research your competitors to the most appropriate level depending upon your needs, preferences, and expectations of return on investment. We don't just tell you what you should do; we help you do it!