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MARKETING Training
Tools for
Winning "The Marketing Game"
MMEC offers special marketing training
using the simulation model that has been so successful in MMEC's
Lean Manufacturing workshop to help Montana manufacturers see immediate
impact from their decisions when marketing a product. Click the
title above to learn more about Tools
for Winning "The Marketing Game."
On-Demand
Marketing Training
MMEC has built relationships with
a variety of marketing professionals and organizations that can
provide training around that state and would like to help you gain
the training you need in these important areas. Our network can
provide training on any one of the following marketing topics (click
each to go to a partial list of questions that will be answered
in training on the topic). It
is important to note that course content may vary from one professional
to another.
Market Research
Branding & Positioning
Sales & Distribution
Marketing Plan Development
Product Development
Most Valuable Customer
Pricing & Promotion
Lost Order Analysis
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What are the different types of market research (phone,
mail, internet, etc.?) and under what circumstances are different
types of research applied? |
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What are the purposes for and the difference
between primary and secondary research? |
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What are some quick and relatively easy
ways to research my market or gather information from my customers? |
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What are some guidelines for asking a question
to get an unbiased response? |
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What are the tips and trip-ups of using
various media or software to conduct a survey? |
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What are some basic guidelines for sampling? |
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What's the difference between
a sales channel and a distribution channel?
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How do I determine my cost of sale by sales
channel? |
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What sales channels are most appropriate
for my company and products? |
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How do sales and distribution channels typically
vary by channel? |
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What's the cost/benefit of an internal sales
force versus a sales representative? |
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How do I determine which distribution channels
are most appropriate for my company and products? |
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What risks do I need to consider when developing
multiple sales and distribution channels? |
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How do I structure my sales and distribution
operations and minimize channel conflicts? |
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What is the difference between a branded vs. unbranded
product? |
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What's the difference between branding and
positioning? |
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What are the potential benefits of a branded
product over an unbranded product? |
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What techniques and tactics can a company
use to build the brand and which ones are most appropriate for
my company? |
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What kind of market data do I need to competitively
position my product in the marketplace? |
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How do I decide which market niche will
be most appropriate and profitable for my company? |
MARKETING
PLAN DEVELOPMENT |
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What are the different types of sales methods and which
ones are most appropriate for my company and products? |
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What factors must I consider when making
decisions about sales channels? |
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How do I sell my product through multiple
sales channels and avoid channel conflicts? |
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How can I locate a good sales representive
or potential employee with experience selling my type of product? |
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What possible distribution channels exist
for my company and how do I make a decision about which distribution
channels to pursue? |
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What are the requirements to gain distribution
in particular distribution channels? |
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How do I decide which market niche distribution
channels will be most effective for reaching my customers? |
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How successful are my current products in the marketplace
(market share)? |
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What makes our current products unique from
the competition? |
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What market opportunities exist for updating
current product features or developing additional products or
product lines? |
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What are the potential benefits and risks
of new product development? |
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What are the steps involved in product
development? |
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How do I assess the market potential associated
with a new product idea? |
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How do I design the product and test its
market acceptance prior to full-fledge production? |
BACK TO MARKETING
LIST
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How do I analyze which customers make a greater contribution
to my bottom line? |
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Who are my most valuable customers (MVC's)? |
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What are the characteristics of a most valuable
customer? |
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What factors should I consider when assessing
the relative value of one customer over another? |
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What quick and easy-to-use tools can I
use to determine my most valuable customers? |
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How can I work with a customer to develop
a most valued customer? |
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When is it appropriate to "fire"
a client, and how do I do it tactfully? |
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How do I monitor and measure most valuable
customer status over time? |
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How do I determine the "right price" for my
product? |
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What factors should I consider when pricing
my product? |
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What are some sources of data for a competitive
pricing analysis? |
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What is the definition/purpose of "promotion,"
and how does it relate to pricing? |
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How do I determine what forms of promotion
are most appropriate for my business? |
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How do I measure the effectiveness of a
promotion? |
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What are the risks associated with discounts
and other types of promotion? |
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What are some of
the ways to gather data on lost orders? |
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How do I analyze and learn from the reasons
behind lost orders? |
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How do I determine which are my highest
potential customers? |
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How do I measure the cost of preparing bid/quote
as a part of my lost order analysis? |
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How do I measure whether it was worth it
or not to pursue a customer order that was lost? |
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How do I measure the "hit rate"
of bids/proposals and objectively analyze the factors that contributed
to a successful or unsuccessful sale? |
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